We take the drudge out of skilled work and leave the craft in.
Thala is Dave Beck’s independent AI practice. We design processes and build prototypes for small firms and private clients.
- The State of Playlive, updated nightly
- Agents for SR&ED claimsopen source
- Surfcast, a surf forecastlive, hourly
- A CRM that fills itself inin daily use
- Dave’s next housewalk round it
Now Autumn 2026: auditing and extending the research stack behind a 12-person team; process design and upskilling for a 140-person manufacturer; adding TypeSafe’s System One model and other new tools to our own pipelines; calibrating Surfcast.
Process design
Most skilled jobs come with a second job: the typing, form-filling and chasing that keeps the records straight. We find where that second job lives in your firm and hand it to agents that work from what you already keep: calls, email, code and notes. Anything that needs judgement still waits for one of your people, who now have the time to give it.
Prototyping
The cheapest time to find out whether an idea works is before anyone commits to it. We build a version you can try, quickly and cheaply, so the call to go ahead rests on something real, and often build the first proper release too. Then we hand it over to your own team, or train the right people up, with everything they need to carry it on.
A short note is plenty.
83% of our clients come to us by referral, so you may well know someone we’ve worked with.
- We reply within three days.
- A first conversation, about what’s going on and whether we’d work well together.
- If there’s something worth doing, a written proposal setting out scope, outcome and cost.
Or write to dave@tha.la